All Work
Horizontal Boring & Utilities Web
Directional Plus LLC
A specialty utility contractor site that leads with capability and terrain.
Overview
Directional Plus LLC specializes in horizontal directional boring for utility installation. Their buyers are general contractors, municipalities, and developers who need to know one thing quickly: can this crew handle the ground condition and the schedule?
Services
- Web Design
- Wix Development
- Service Positioning
- Lead Capture
The Challenge
Specialty contractors are often evaluated in minutes by a project manager comparing three bids. The site had to state the specialty, prove equipment and crew capability, and make a quote request immediate.
The Solution
We built a capability-led site with terrain-driven imagery, a plain description of the boring method and its advantages, and a prominent quote button in the header. Service and coverage details are grouped so an estimator can confirm fit without a phone call.
Results
01
Specialty stated in the first screen, not buried in services
02
Method explained in language estimators recognize
03
Quote request available from the header on every page
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