All Work
Real Estate Platform Web
PropellerFSBO
A for-sale-by-owner platform that explains an eight-stage process without overwhelming sellers.
Overview
PropellerFSBO helps homeowners sell without a listing agent while keeping their equity. The product is a guided workflow, and the site had to make a long, multi-step process feel manageable enough to start for free.
Services
- Web Design
- Product UX
- Conversion Copywriting
- Wix Development
The Challenge
FSBO sellers are motivated by savings but nervous about paperwork, pricing, and legal exposure. Presenting eight stages at once risks scaring people off, while hiding the complexity would erode trust later.
The Solution
We made the eight-stage workflow the centerpiece instead of a footnote, pairing it with a plain promise — sell your home, keep your equity — and a free start. Each stage is named in seller language, and the visual system stays calm and financial rather than startup-bright.
Results
01
A complex workflow shown clearly enough to feel startable
02
Free-start entry point with no commitment
03
A trust-forward look suited to a high-value transaction
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