All Work
Custom Apparel eCommerce
119 Threads
A firefighter-owned apparel shop that sells the pride before the product.
Overview
119 Threads is a firefighter-owned embroidery and screen printing shop serving departments, first responders, businesses, and events. The site has to work as both a storefront for individual orders and a quote request channel for departments outfitting a whole crew.
Services
- Web Design
- eCommerce
- Base44 Development
- Copywriting
The Challenge
Custom apparel is sold on craftsmanship and trust, but the buying path differs completely between one hat and a department uniform order. The site needed to serve both without splitting the brand in two.
The Solution
We led with the owner's story and a strong craftsmanship claim, then split the experience into a shoppable featured collection and a clear free-quote path for bulk and uniform work. Service explanations for embroidery, screen printing, and design keep the quote conversations shorter.
Results
01
Storefront and bulk quote paths running side by side
02
Owner story and craft credentials carried into the brand voice
03
Service education that shortens custom-order conversations
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