Agency Website & Client Platform
Cardinal Group Marketing
Our own site: an advertising-first agency platform that also runs the business behind it.
Overview
Cardinal Group Marketing needed a website that leads with advertising while still proving the full Build, Attract, Convert, and Scale offering — and that doubles as the operating system for the agency itself. The live site is the clearest example of how we work, because the marketing and the machinery underneath it are built together.
Services
- Web Design
- Web Development
- SEO
- AI Automation
- Client Portal Development
The Challenge
An agency site has to do everything a client site must do, only harder: explain a broad service stack in seconds, back every claim with proof, and route every visitor to the right next step. Behind the pages, the same platform also had to handle prospects, proposals, projects, invoices, agreements, and client communication without looking like an internal tool.
The Solution
We rebuilt the experience around an advertising-first narrative, organized the services into a four-pillar Solutions architecture, and layered in case-study proof, an AI service advisor, and conversion paths for marketing assessments, quotes, and strategy calls. Underneath, we built a custom client portal, proposal generator, invoice management, e-signature agreements, CRM pipeline, and AI content tools so the sales and delivery sides of the agency run on one system.
Results
Advertising-first positioning with a full Build, Attract, Convert, Scale service architecture
Conversion paths spanning assessments, quote requests, scheduling, and AI-assisted advising
One platform running the public site, client portal, proposals, invoicing, and agreements
Next project
Winding River Connect